Office Max "Elf Yourself" Final Results Are In

By Amanda Ferrante, Assistant Editor

Even if you didn't create your own Elf on ElfYourself.com this holiday season, you probably opened your inbox to the big hit that infiltrated pop culture with a huge viral impact.
Elf Yourself 2007
The Elfin' Impact from 11/20/07 to 1/2/08 :
- Over 193 million site visits
- Over 123 million elves were created
- 60 elves were created per second
- Users spent a combined average of 2,600 years on the site
- Ranked #51 most visited website on the web (HitWise Intelligence)
- Ranked #1 on "Movers & Shakers" (Alexa Rankings)
- Ranked as top 1,000 website in 50 countries (Alexa Rankings)
- Featured on CNN American Morning, ABC World News, Good Morning America , The Today Show, TNT Sports News, Fox News, & Rosie O'Donnell's blog.

Elizabeth McDowell, Publicist for EVB San Francisco, the co-creator of "Elf Yourself," says "The success is in part due to three fundamental characteristics 1) Keep it Simple 2) Make it Personal and 3) Give People a Reason to Pass it on."

Discussions for a 2008 version of last holiday season's favorite online activity are underway.